What is Product Design? A Comprehensive Guide

Do you ever wonder how your smartphones are made? Well, it’s actually product designers who are responsible for creating them. In fact, product designers are responsible for designing a lot of things such as kitchen appliances, furniture, a video game, and more. Basically, anything you use in your daily life. 

As the best product design college in Pune, we will provide you with a comprehensive guide to Product Design covering all the aspects from its process to key benefits.

What is Product Design?

Before we delve deeper, let’s understand what actually Product design is. It is the process of creating sustainable and valuable products that align with the user’s needs and the company’s business goals. The primary goal of product designers is to enhance the user experience of the product for their consumers. The product design process involves different methods and processes to come up with great ideas. Let’s explore these processes now.

Product Design Process

  • Empathize

This step is all about putting yourself in the shoes of the people you’re designing for. It means taking the time to understand their needs and preferences through research and listening to their feedback. By doing this, you can gain valuable insights and truly understand what they want and need from a product.

  • Define

After gathering information about the users, you need to define a clear point of view. This means summarizing their needs and insights into a concise statement. It helps you stay focused on what’s important and guides your design decisions.

  • Ideate

In this step, you get to let your imagination run wild and think of innovative ideas and solutions. It’s like thinking outside the box and exploring different possibilities. By brainstorming and coming up with creative ideas, you increase the chances of finding a unique and effective solution. 

  • Prototype

Once you have some ideas, it’s time to bring them to life through prototyping. Prototyping means building a small-scale model or representation of your design. It allows you to test your hypotheses and gather feedback. It’s like creating a mini version of your product that helps you see how it works and what improvements can be made.

  • Test

Finally, it’s time to take your prototype back to the users and see what they think. This step involves gathering feedback and evaluating how effective your design is.

Relevance of Product Design Today

According to an article on LinkedIn, the global market for Product Design is booming. In 2022, it was valued at approximately $14.4 billion. Experts predict that it will keep growing at a rate of about 12.6% every year and reach a staggering $29.4 billion by 2028. 

This shows just how important product design is in today’s competitive market. It helps businesses stand out and establish their brand presence. From laptops to smartphones, the technology market relies heavily on product design to attract customers and boost sales. Take the iPhone, for example, its success is partly due to its focus on user experience and meeting user needs through thoughtful design.

But it doesn’t stop at digital products. Even industries like heavy machinery and services depend on design for efficiency and customer satisfaction. That’s why pursuing a product design course is a smart choice for students who want to meet the demand for innovative and user-centered designs in various industries.


In a nutshell, product design plays a crucial role in shaping the world around us. With their visually appealing and user-centric products, product designers have always been enriching our lives. If you have a passion for problem-solving and aspire to be a part of meaningful innovation, then product design might be your true calling. 

MIT Institute of Design is among the best product design colleges in Pune with a product design course. Our B Des in Product design equips students with all the skills and knowledge that will prepare them to thrive in the competitive field of product design. 

Apply Now to MITID and Elevate Your Career!


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